Post by account_disabled on Mar 6, 2024 14:42:46 GMT 11
They create media, content, and share it directly with each other on social sites —now brands, like Warner seek to embrace them closer. Rather than allow this inevitable social interaction on social networks like MySpace, they want to take it back by launching their own social features. Although EOS was announced earlier this year (read my take), this is their first major client, hence the fanfare. to clinch a large deal? Their hefty enterprise system is designed for media brands to cascade across multiple properties not one-off installations. Community platform players that also compete in the media space like Kickapps and Pluck (and to some degree Ning) have self-serve features, are modular, and even have credit card payment systems so individual brand managers can get started bypassing IT.
Impacts to Community Platforms, and Indonesia Telegram Number Data CMS Vendors Incumbent community platform players (learn more about this crowded space) like Kickapps (who power artists U2, Madonna and Food2), Pluck (who powers USAToday/Gannet, The Guardian, and the NFL), and incumbent CMS systems like Vignette, Documentum, Interwoven need to demonstrate they’ve enterprise viability by proving their systems to brands that can scale across multiple entertainment properties at media conglomerates. Warner is an ‘end to end Cisco customer’ so the aforementioned vendors should immediately reach out to their customers with a large Cisco footprint in the datacenter. Impacts to Social Networks: MySpace, Bebo, Facebook As media companies develop their own communities this takes some power away from social networks like MySpace, Bebo, and Facebook.
Fortunately, not all fans will interact with artist created communities so they will need to quickly distinguish how their community base is different (perhaps in a different part of the marketing funnel) but still valuable. What It Means: Opportunities and Challenges for Media Brands Consider this the first day in which Chief Media Officers recognize that social is a key component to fostering a brand amongst an audience that wants and will talk back. Expect other media conglomerates to start this evaluation process. Rather than punt the community to MySpace and Bebo to monetize, media companies can now aggregate the data from the community to quickly identify trends, memes, and hits and wins from the community. Artists can foster a tighter relationship
Impacts to Community Platforms, and Indonesia Telegram Number Data CMS Vendors Incumbent community platform players (learn more about this crowded space) like Kickapps (who power artists U2, Madonna and Food2), Pluck (who powers USAToday/Gannet, The Guardian, and the NFL), and incumbent CMS systems like Vignette, Documentum, Interwoven need to demonstrate they’ve enterprise viability by proving their systems to brands that can scale across multiple entertainment properties at media conglomerates. Warner is an ‘end to end Cisco customer’ so the aforementioned vendors should immediately reach out to their customers with a large Cisco footprint in the datacenter. Impacts to Social Networks: MySpace, Bebo, Facebook As media companies develop their own communities this takes some power away from social networks like MySpace, Bebo, and Facebook.
Fortunately, not all fans will interact with artist created communities so they will need to quickly distinguish how their community base is different (perhaps in a different part of the marketing funnel) but still valuable. What It Means: Opportunities and Challenges for Media Brands Consider this the first day in which Chief Media Officers recognize that social is a key component to fostering a brand amongst an audience that wants and will talk back. Expect other media conglomerates to start this evaluation process. Rather than punt the community to MySpace and Bebo to monetize, media companies can now aggregate the data from the community to quickly identify trends, memes, and hits and wins from the community. Artists can foster a tighter relationship